SEQAFL Div 1 named the Allied Pickfords Cup

Allied Pickfords’ Paul Fowles and AFLQ CEO Michael Conlan at the launch

AFL Queensland today welcomed Allied Pickfords as a major sponsor of the South East Queensland AFL (SEQAFL) Division One competition.

The sponsorship arrangement will see the competition now known as the “Allied Pickfords Cup” for the next 3 years.

AFL Queensland CEO Michael Conlan has welcomed Allied Pickfords as AFL QLD newest partner.

“Allied Pickfords is one of the largest providers of removal services around the world and has 10 branches throughout Queensland; many in regional locations,” said Conlan.

“Their involvement with this competition will be fantastic for grassroots AFL in Queensland and we are delighted to have them on board.”

As part of the arrangement there will be a dual-branded, purpose-built vehicle to promote AFL Queensland across South East Queensland. 

The vehicle will be used at all major junior AFL carnivals and other major AFL Queensland events throughout Brisbane, Gold Coast, Toowoomba and the Sunshine Coast areas.

Matthew Simmonds, Allied Pickfords’ National Marketing Manager, said that the partnership was a fantastic opportunity for Allied Pickfords to invest back into the local community and partner with AFL Queensland for the next 3 years.

“Allied Pickfords operates branches right across Australia and has various programs in place to benefit local communities,” said Simmonds.

“ We are excited to be involved with AFL Queensland and look forward to our partnership together”.

About Allied Pickfords

Allied Pickfords has over 40 branch locations around Australia. Each year, they relocate approximately 40,000 households locally, interstate and internationally.

They are the preferred suppliers for many iconic Australian companies and sporting organisations as well as State and Federal Government departments. For more information about Allied Pickfords, visit

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