AFL Queensland says no to Racism

AFL Queensland oversees over 260,000 participants playing at all levels of football from our introductory NAB AFL Auskick programs all the way through to AFL Masters. We are the custodians of our game over 13 Regions, 24 Leagues and 159 Clubs as far north as Cape York, down to the Northern Rivers region of NSW.

Our purpose at AFL Queensland is to ensure AFL is the most progressive and accessible team sport in Queensland. We believe our game is for everyone. All people. Those at home, abroad. Die-hard fans, the first Australians and those new to our country.

Our game has the unique ability to build connections in Queensland communities like few other organisations can. Our state is home to the world’s oldest continuous cultures, Aboriginal and Torres Strait Islander cultures, as well as Australians who identify with more than 270 ancestries. This rich, cultural diversity is one of our greatest strengths.

Yesterday AFL clubs across the state, at all levels of the game, made the following pledge in support of the campaign;

Our football community values diversity and strive to be inclusive of all people.
We pledge to stamp out racism throughout our football community.
We understand that at times mistakes may be made, but it is how we deal with these that will be our true measure.

Speaking at the launch of the partnership yesterday AFL Queensland CEO Dean Warren said that with our reach comes the responsibility to not only use our voice to start a conversation about change, but deliver meaningful outcomes for social inclusion.

“We at AFL Queensland challenge ourselves to not only be diverse in our workforce, but also diverse in our thinking,” Mr Warren said.

“The aim of our partnership with Racism. It Stops With Me is to promote a clear understanding in our AFL community of what racism is, and how it can be prevented and reduced. It is our responsibility to be an agent for positive change.

“Our community football clubs play an invaluable role in bringing Queenslanders together, and by welcoming people of all backgrounds they contribute to social cohesion and the celebration of cultural diversity.

“By partnering with Racism. It Stops With Me we hope to create a culture within our sport where people are able to identify racism and have the confidence and tools to act appropriately when it does occur.”

Multicultural Affairs Minister Stirling Hinchliffe applauded the Racism. It Stops With Me campaign.

“This campaign aims to put the spotlight on inclusion and rejecting racism, on and off field,” Mr Hinchliffe said.

“Sports like AFL are a positive force for good, bringing together people from a wide variety of backgrounds.

“It’s great to see the AFL taking a strong stand against racism, supporting a sport where everyone belongs.

“The Palaszczuk Government supports the AFL’s zero tolerance stance against racism and the clear example this sets to the community.”

AFL Queensland’s partnership with Racism. It Stops with me will include;

  • Cultural competency and racial vilification education sessions with 700 players across 31 community clubs
  • 2019 Community Competition footballs with bear the It Stops With Me logo
  • Ongoing awareness activity with the support of the Brisbane Lions and Gold Coast SUNS
  • AFL club will make a pledge in support of Racism. It Stops With Me

More information about Racism. It Stops With Me can be found at; or follow the campaign on Twitter @ItStopsWithMe

Our Supporters