Coorparoo’s Charlotte Howard shines spotlight on local women in coaching

The AFL has launched the third annual ‘Women’s Coaching Month’, supported by BHP, to take place throughout July.

Women’s Coaching Month presents an opportunity to celebrate the contribution of current women and girls in coaching roles across the country and promote the pathway programs and initiatives to get more women coaching from grassroots through to the elite level.

The surge in popularity in women and girls football since the inception of the AFLW competition in 2017 has seen numbers of women coaching rise sharply too. In 2023 there are more than 2,000 women and girls registered as community football coaches nationally.

There is strong representation across state league and talent pathway programs, with a highlight being the rise in women coaches in the Coates Talent League, up from zero in 2022 to nine this year across the boys and girls programs. Even with this growth, recruiting more women into coaching roles at all levels is a priority for the game.

Former Lions Academy player and Coorparoo AFC Under 17’s and Specialist Junior Girls Coach Charlotte Howard, is passionate about creating an inclusive environment that fosters connections and relationship building through football.

“I began coaching in 2022 after a multi-season knee injury and realised coaching footy is so much more than just footy. You never know the impact and effect a coach can have on your life and as a former player, I’ve always wanted the opportunity to pass on my learnings and education, giving back to the sport I love,” she said.

“Within football, there is always a role for you to play, a place where you belong, and can contribute to something more than just a game. As a coach, I’m responsible for being available, supportive, and an encouraging mentor to the players to help them believe in their potential to grow.

“I also help connect the pathway for the junior girls to continue to participate in the sport we love, through to seniors whether that be at an elite or community level. 

“It’s so important to recognise female coaches as football has been a male-dominant sport for such a long time and female involvement has only just begun. It’d be awesome for us to be recognised as a coach rather than a female coach. As role models, we showcase career pathways, empowering other females to have the courage to coach too.”

The BHP and AFL partnership focuses on developing girls and women who want to play, coach, umpire and administer our game, and encourages men and the broader community to be advocates and allies in this space. The partnership is a holistic one that focuses on promoting leadership, inclusion, equality and wellbeing, recognising that progression for women is what’s best for the community.
BHP has strong ties to coaching through the BHP Women’s Coaching Academy, which has seen 28 coaches graduate since 2018 and a further eight are currently involved as part of the 2023 program. BHP is also the proud presenting partner of the National She Can Coach program alongside the Women’s Coaching Month campaign.

Another key program to promote women’s coaching is the Women’s Coach Acceleration Program, with nine full-time coaching positions within AFLW programs co-funded by the AFL and clubs.
The BHP Community Coach of the Year Award recognises the outstanding performance and contribution community coaches make to progressing women’s football and shaping their local community. Nominations can be made here.

AFL General Manager Women’s Football, Nicole Livingstone, said that growing and supporting women in coaching is an imperative to ensure the future success of women and girls football.
“We have seen significant momentum generated in the women and girls coaching space in recent years with numbers growing and greater emphasis placed on attraction and retention, not just for women coaching women and girls but women coaching men and boys as well.
“There is a lot of work to be done to continue to build women and girls coaching in Australian football but the significant progress made and sharp focus we have in this space has given us a really strong foundation.
“The support provided by BHP has been instrumental in developing programs designed to support women and girls in coaching and we are seeing the benefits of the programs, including the BHP Women’s Coaching Academy, Women’s Coach Acceleration Program and National She Can Coach program.
“I look forward to seeing the women who are involved in coaching at all levels of the game share the spotlight over the course of July as we tell great stories of those who make such an important contribution through coaching, grow awareness of programs and hope to attract more women to coaching.”

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