Cadbury AFL 9s has many applications in the community, particularly in school and social environments. 

Fundamentally, AFL 9s enables people of all ages and ability levels to participate in male, female or mixed competitions that fit around their busy lives and provide a social and fitness outlet.

The game is played between two teams of nine (9) with interchange players. The field has a maximum length of 100 metres (which can be modified depending on the age and ability level of participants) and is divided into three zones: a mid zone and two scoring zones.

Teams score by kicking the football into their attacking scoring zone to designated forwards who are the only players permitted to score. A mark is awarded irrespective of the distance the ball has travelled and if the ball hits the ground it is an automatic turnover.

Cadbury AFL 9s is a semi-contact version of the game which requires players to implement a touch in place of a tackle.